Social Media Success:

Enough with the Overviews, Start Doing Something

Your Hosts:

- Marci Diehl, writer, 2004 Canadaigua ATHENA and social media advocate.

- Andy Hayes, tourism industry entrepreneur and online marketing expert for small business.

- Finger Lakes Community College, who kindly is providing the event venue and light refreshments

Who This Event Is For:

This event is designed for small business owners and self-employed individuals who want to use social media successfully, but need the confidence and the knowledge to do so. 

In this event, you will learn:

• why social media is so important and so useful to small business
• what kinds of social networks should get your attention
• what you should share via social media to tell your story
• how to use these tools efficiently (e.g. avoid the time suck)

Event Agenda

Introductions 

Open Discussion about how everyone is feeling about online technology.

The History of Marketing 

From medieval times to today’s technology, we’ve almost come full circle.  Example stories of small businesses rocking their online world.

Getting Some Focus

Review of the overall landscape and focus on the key areas that a small business must pay attention to in order to be successful online.

Key Takeaways 

The two questions a small business owner must answer in order to be successful online.

Popular Social Networks 

Twitter, Facebook, Google, Etc.

Q & A 

Extensive Q&A time for you to bring forward specific scenarios for group discussion and advice.

Checkout Time 

Do you have a to do list to take away and go and do something?

What People Have Said

Andy’s social media workshop was great.  His presentation was great – informative, yet laid back, with lots of great tips and hints.  Andy use of anecdotes to explain key messages meant that we really understood not only what he was showing us but also why it was important.  Before the workshop I was keen to get into social networking but nervous of what it would involve and how to behave.  By the end of the day I felt brave and had a much better understanding, with a list of dos and don’ts.  We’re now fully involved in social networking and really enjoying it!

FAQs

Is this event suitable for someone totally new to social media?

Yes, though be prepared to take copious notes and have a clear understanding of what you're trying to achieve online.

Will there be time to ask specific questions?

Absolutely.  We've reserved time to allow a group dialogue about problems people in Canadaigua are facing and how we can solve them.  Often, others have the same problems as you.

Your focus is on tourism and small business.  What if I'm not in either of those categories?

We are focused on the areas we feel are our strengths.  But the reality is that many of the principles are universal for being successful and make efficient use of your time.

Sounds Good? Be sure to book now - spaces are limited!